What does the logo represent?
The beetle in the hexagon, i.e. the bug in the box, is a reference to paragraph 293 of the Philosophical Investigations, where Wittgenstein uses a vivid example to discuss the grammar of the expression of experiences:
- Let's assume that every person owns a little box containing something we call a "beetle". No one can ever look inside someone else's box; and everyone says that they know what a beetle is only based on the sight of their own beetle.—Therefore it could well be that each and every person has something different in their box. One could even imagine that such thing changes constantly.—But what if the word "beetle" did have a use among these people?—Then this use would not be the use of the designation of a thing. The thing in the little box would not belong to the language game at all [...].