What does the logo represent?
The beetle in the hexagon, i.e. the bug in the box, is a reference to paragraph 293 of the Philosophical Investigations, where Wittgenstein uses a vivid example to discuss the grammar of the expression of experiences:
- Let's suppose that every person owned a little box containing something we call a "beetle". No one can ever look inside someone else's box; and everyone says that they know what a beetle is based only on the sight of their own beetle.—Here it could well be that each and every person has something different in their box. One could even imagine that such a thing changes constantly.—But what if the word "beetle" did have a use among these people?—Then this use would not be that of signifying a thing. The thing in the little box does not belong to the language game at all [...].